You already have what you need: your story!
Market Your Journey
Your story is a pivotal piece of marketing your journey. It involves the ever important craft of using your copywriting skills (writing promotional content) on the topic as well.
Some People will be able to Relate to Your Story
Human beings love stories because in part the fact that they can relate another person’s story to their own.
If You are an Author, Leverage it
For you authors out there this process is going to be a lot easier because you are likely already familiar with the classic story structure.
Let Others Know About What Your World Was Like Pre-Problem
One of the first things to do in telling a story is to show the context of desire in your world before bad things happen. This is the establish what life was like before the problem reared its ugly head.
Enter a Bad Thing (Problem)
Then suddenly a bad thing happens to stir up the story and provide challenges. What is the bad thing in your story? It is the major problem of your tale that you came up against and later discovered a solution for as you can hint toward now.
Dig Deeply into What is Frightening and Seemingly Hopeless
We are now to the point of us experiencing the first attempt at a solution, but nothing works. Things just keep getting worse and worse as the very hope for a solution is squashed.
Coming Up with a Solution
But somehow during all this pain we stumble upon a solution that up until this point has been a secret, but with the help of a mentor and lots of hard work, we develop the solution to the problem.
Now Things are Better Than Ever
Now you find the ideal thing needed to make the difference and get on the track to success, making things even better than they were in the beginning because now a solution is known.
What is Unique About Your Experience?
Now of course when you are telling your story you must have some reason for why you are able to come up with a solution. Usually this means that you have unique expertise or experience that allows you to develop a key to escape the pain.
Consider involving a Mentor
Now for those of you who do not have the confidence in your ability or are not really feeling that you are an expert at anything, you can change up your storytelling a bit to give the mentor who appears in your life be the master instead. He or she provides the path for you to travel on.
How to Motivate Your Expert
This can mean quite literally bringing in an expert problem solver interview. The goal of uncovering your personal story is to use it on all your channels, from social media or maybe even offering a product that solves a certain demographic’s problem. Now is the time to get the cooperation of an expert in your industry if you do not consider yourself to be the expert. Often you can connect with this individual via email offering them some free publicity in the form of them being featured in you site or other incentive.
If you are developing and plan to sell a learning product, if your designated expert is hesitant at first to participate, you might consider offering that person a percentage of your sales or giving her or him a fee. Also, don’t forget to get this individual to sign a release. This release will describe in detail the arrangement you have with this person..
Your Expert will Appreciate the Publicity
Again, the exciting thing that can appeal to your expert is that in the product or service marketing process, she or he will receive increased visibility. Together you and your expert will help others solve a serious problem..
Put Yourself into the Position
Think about it, if you wanted to hire an expert to help you with a problem, would not you be impressed by the fact this person is seemingly so good at what they do that they were brought in to speak as an expert in an online endeavor?
Did You Learn by Doing?
A great way to learn is to learn by doing. If you are a motivated person this can work for you. Especially if you throw yourself into a position where you must come up with solutions to survive. This is what we have experienced. We knew that unless we came up with a way to support ourselves with our business, we would be without an income to live.
Been There Done That? You have Special Value!
Since you have faced your business and/or artistic problems and solved them, you are now able to help others solve their challenges.
Your Talent and Insights
If you are looking at finding a value proposition if you are an expert, you need not look any further than you own unique take on solving the problem. If you are working with an expert, the same goes for leveraging their talents and insights.
Educators talk about a “learning outcome.” This is being clear on both the problem and what the user will learn in terms of them being exposed to your lessons and teaching processes.
How to Make Your Course More Desirable
And in this process do not forget who you are. What you uniquely bring to the table because of your personality and experience is valuable. It becomes the edge that you have on the competition. No one should be able to take the real “you” out of the proposition. Be sure to give into what is unique about you and the solving of this problem. If done authentically it will make your course more desirable if you are putting together a learning product.
Analyze Your Strengths
Ultimately it comes down to figuring out what your strengths are as a solution provider and emphasizing them. Do not underestimate your unique skills and approach. Put your interpretation of the way to solve the problem up front and center. This means that your course will appeal to those who can relate to who you are and your take on things.
Each Creator will Make a Different and Unique Course
It is critical to realize that depending on who the person is and the sum of their experiences, they will make a totally different course on the exact same subject! Again, the neat thing about this is that who you are is going to appeal to some people over others. Your unique perspective will attract those who can relate to that perspective.
Do not Be Intimidated by Other Learning Experiences on the Market
The fact is that there are a lot of people out there who are teaching courses on your topic. Do not be dissuaded because of this. Remember that your unique story and set of experiences put you in the running to attract those like you who can relate to you but do not necessarily have the knowledge that you have (or your expert does) in this area.