What You Need to Know
These days you need to know a lot to succeed as an independent media administrator as seen at the Media Administration website. Sure, social is a big part of it, but to truly succeed you should also known the ins and outs of web creation and related media art forms.
The Most Important Thing
But the most important of all to understand is how to tell a story. Why is this so important? Because successful social media is telling stories that interest people. If you want people to interact with you, you had better be engaging them with a tale that has a beginning, middle and end.
The Big Question
But how do you get this knowledge? Practice makes perfect. For starters look at the process as being your marketing journey or that of someone else. What is the essential question of this journey story? It could be as simple as “Will _______ succeed?” Most people like a success story in motion. How will you market YOUR journey?!