The Commercialization of Love


An Offer of Love

It’s a well known phrase and everyone knows where it started, but what’s its future now? I recently saw an advertising spot that used it as a punchline . I found this rather vulgar and was quite shocked that they used a wonderful series of words as nothing more than a catchphrase at the end of their pathetic commercial offering you love.

Trash Bin Treasures

I thought about my own upbringing in relation to the word. My parents had a lot of issues, but one thing they did not do was censor our listening to music. We listened to a lot of albums that my mother and father had, but my siblings and I got much of our music from a trash bin dump by someone in the commercial complex we lived in briefly.

My Brother’s Fave

The music loot we found were albums of Dusty Springfield and other artists we had never heard of before. And of our parents’ stash one of the bands we enjoyed much were The Beatles. We liked John Lennon in particular and thus began our affection for a specific song that struck home with my especially with my brother.

The Song

And despite the Lennon/McCartney credit it was actually written by Lennon. My brother is continues to be such a big fan of Lennon that he uses the song as the signature of the email for his media communication business. The tune? Well you know of course: “All You Need is Love.”

What We Can Learn from Magician Entertainers?

Manhattan Magician “taking it on the road” in much the same way that is possible for those involved in the wellness arts.


Performing Magic

A recent blog post on the website has caught our attention, especially the section on community service and performance. Manhattan Magician in the article talks briefly about his days of performing throughout the years for various grades of his daughter’s classes, as well as being a part of the Magic Neighbors Theater Company and traveling/entertaining with them from one library to the next in the New York Public Library System.

It has Relevance

Why is this relevant to those of us who are New Agers or NewLifers or folks of the Wellness Community? It’s because just as the Manhattan Magician has been traveling and putting on shows, we might consider doing the same with our Wellness businesses and careers. Let’s take it on the road because as we’ve learned from the website Entertainment Entrepreneurship  “There’s no business that’s not in showbusiness!”

Tell Your Story

Bottom line is that we need to up our marketing game which is what Market Your Journey is all about: a new pathway to promoting your business or career through the telling of your story!

Introducing Market Your Journey

Welcome to the new “Market Your Journey” blog and service where your story is your best promotional tool. We’ve been involved in marketing in various incarnations over the years and therefore are quite excited by this venture and hope that you are as well!