This blog was created help people “Market their Journey” or another way of putting it per my brother is to “Monetize Your Life.” He actually pointed out to me that in many ways they were one and the same, and I have to agree.

The concept, as we’ve described in past posts is to take everything that happens to you as well as what you make happen, and put it to work for you by figuring out a commercial way to sell it. This is true in many ways of artists. They experience something and then make it into a work of art that is sold.

But the spectrum of the concept can be larger than that. What are the problem you have that consumers do? Monetize your life and make a product that helps. You notice an issue in today’s world that are meaningful to other people. Monetize you life by making a film about it. Or, you don’t have much to say in a blog post. Monetize your life by writing about monetizing your life!

Marketer Magician Learns from Einstein

We’ve done our best up to this point to through various posts explain what the term “Market Your Journey” means to us. But if Marketer Magician can explain “Imagination,” then we surely can do the same with “Market Your Journey.” Let’s start with the Einstein quote that Marketer Magician used to take a look at the value of imagination:

Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world. – Albert Einstein.

What Can We Latch on to as an Einstein Takeaway?

This excerpt also is of importance to understanding the idea of Market Your Journey. Why? Because you need imagination when looking at how to market YOUR journey. People sometimes think that imaginary worlds are less than truthful than so called “Real Worlds.” Both worlds are linked in one way or another to truth and illusion. And as Marketer Magician likes to discuss, both are “real” in their own way.

What does the have to Do with Being Able to Market Your Journey?

The goal is to know your truth, but for some it isn’t bad living in denial and holding on tight to illusion. A lot of these folks live in Southern California. Hey, who are we to talk, resisting what is “real” has for years been our favorite hobby!